Final Four in Berlin
satis&fy builds up fan zone.
While Europe’s best basketball team fought for this year’s Euroleague title in the Mercedes-Benz Arena in Berlin, satis&fy built up the Turkish Airlines Euroleague fan zone on the Alexanderplatz nearby. This happened on behalf of the event agency Expema. The fan zone with a view of the Berliner TV tower counted more than one million visitors during three days, who celebrated all together a huge basketball party. Diverse activities excited the numerous basketball fans: they got active themselves with the basketball, took part in the three-points competition or could refresh themselves in the EFES-beer garden.
Interpreter cabin for press conference
The Fan zone was declared open on the 12 of May with a press conference, moderated by the TV moderator Frank Buschmann. Well-known players, amongst others the new MVP Nando de Colo, answered the questions of the media representatives relating to the upcoming games. satis&fy did not only build up the press wall, for which a 37 square meter digital print with the logos of the Euroleague partners was made, but also the stage platform, provided inventory, equipped the players and speakers with microphones and set up four interpreter cabins. The camera sets, which were also provided by satis&fy, delivered live pictures that were shown on several TV screens in the fan zone.
For the following days the fan zone was transformed into a basketball court. Stands, professional basketball baskets, a suitable competition floor and a 4.8 x 2.7 meter LED wall, which presented amongst other things the scores of the teams that competed in the traditional 3x3 tournament, created a stadium atmosphere. Exhibitors and sponsors did the rest, turning the square into a colorful basketball landscape
Four days were necessary for the buildup of the fan zone in the middle of the busy city center. A special challenge was the delivery of the materials: the place was in a traffic junction of the city and extra care for the passing pedestrians was necessary.
Photos: Jonas Janczyk