House of Innovation
Worn to be wild
Truly wild: In January alone, satis&fy is executing three campaigns for Nike at HOI Paris | A particular highlight is the presentation of the ACG collection under the slogan “Worn To Be Wild,” featuring designs by Sunst Studio
The Dolomites in the heart of Paris
At first glance, January is certainly not the perfect month for outdoor adventures: cold, wet—and often both. But those with the wilderness in their blood won’t let that deter them.
It is precisely for these people—and everyone who wants to be like them—that Nike has developed the new ACG (All Conditions Gear) collection under the motto “Worn To Be Wild”.
With its retail campaign featuring designs by Sunst Studio, satis&fy brings the vast world of the Dolomites to the heart of Paris. Starting at Base Camp, the first stage, a leap into new worlds—all rendered in rich detail right in the middle of the Champs-Élysées.
Ideas in Motion
“House of Innovation Paris”: Since its opening in 2020, satis&fy has been working alongside the international sportswear manufacturer Nike. Creative campaigns that take the flagship store by storm just like sports fans take to the workout equipment—that’s what it’s all about. Drawing on current trends, brand history, or new product launches, the store on the Champs-Élysées regularly transforms its character. Sports and fashion enthusiasts can expect a completely new world every six weeks to three months.
Innovation and interaction—Nike is up to date, knows how to inspire, and brings its brand DNA to life: through visitors and fans!
The Leap
Welcome to Base Camp: The information point with interactive lockers becomes the expedition headquarters. Behind it, Paris fades away, and the Dolomites take over. Rocks sculpted from asphalt, complete with authentic wildlife, break through the HOI. Then comes the leap—“The Leap”—into the wilderness. Six mannequins have nothing but adventure on their minds. Or… as their heads? Because climbing ropes and ferns have replaced them.
Well-dressed, not trained—even wild animals are joining in. Goats, lizards, eagles, and more leap through the room in specially tailored pieces from the ACG collection alongside the mannequins. As always, the details tie it all together: real wood elements, the campaign color orange runs throughout, as does the ACG logo, which is even carved into tree trunks—all inspired by the earth and for the people who explore it.
Hitting the ground running – Project team launches with its own office in Karben
This English idiom perfectly describes how we kicked off the new year with Nike. To ensure everyone was on the same page—with three campaigns in a single month, constant setups and teardowns, and ongoing operations—we created a shared base. A dedicated project office at the satis&fy location in Karben now serves as a coworking space for the Nike team—as well as for other exceptional projects requiring a high degree of coordination. This proximity and structure more than paid off for the spectacular start to the year at HOI: the campaigns are a hit, the client is happy, and the project team is growing closer together.
Video: Sven Bierwirt
Photos: Tom Morgan