special construction
Nike store opening in the Designer Outlet Roermond
A new shopping experience for sports and fashion enthusiasts is now available in Roermond: The reopened Nike Factory Store not only impresses with its approximately 3,000 square meters of retail space, but also with its design elements that give the store a special atmosphere.
We just did it: On behalf of Nike, satis&fy interpreted Hotel Creative‘s design sketch and translated it into construction concepts and then into impressive reality.
The result: a 12×2.4-meter lighting sign with the distinctive Nike slogan for the main checkout area. And an extraordinary – divine – work of art that floats above the sales floor.
The goddess in detail
The centerpiece of the retail display is the larger-than-life Nike Goddess sculpture—a modern and, above all, athletic interpretation of the Greek goddess of victory, Nike. The figure, which stands over three meters tall, consists of a specially designed six-part steel substructure. Over a period of two weeks, returned or faulty Nike products were dismantled by hand and reworked in-house at satis&fy: sneaker tongues, uppers, and insoles form the torso, soccer balls were used to create a corset, and the pants were specially sewn from recycled jerseys. The wings are particularly sophisticated, featuring different materials and product components on the outside and inside, inspired by natural structures.
The sculpture consists of:
- Full shoes: 9 pairs (18 pcs)
- Half shoes: 15 pairs (30 pcs)
- Soles: 70 pairs (140 pcs)
- Butterflies: 120 pairs (240 pcs)
- Laces: 30 lfm
- Shoe tongues: 20 pcs
- Goalkeeper gloves: 22 pairs (44 pcs)
- Footballs: 8 pcs
- Fisherman hat: 2 pcs
- Football Pads: 10 pcs
- Shin guards: 12 pairs (24 pcs)
- Training shirts: 35 pcs
- T-shirts: 15 pcs
- Fanny pack: 4 pcs
- Socks: 5 pairs (10 pcs)
- Straps: 30 mtr
A Nike for Nike
A satis&fy team of four visited Roermond twice to complete the construction and installation on site. Now Nike is floating at Nike: above the staircase between the two sales floors, it watches over visitors. A tribute to sport, style, attention to detail – and, of course, the ambition to win!
Shoutout to Hotel Creative for the great collaboration!