CARTIER
15-day launch for new 'Nature Sauvage' collection
In June, CARTIER presented its new jewelry collection ‘Nature Sauvage’ with a total of 8 events in 5 different historical locations in Vienna.
From May 27 to June 10, 2024, CARTIER presented its new jewelry collection ‘Nature Sauvage’ in Vienna. A total of 8 events in 5 different historical locations skillfully focused on the basic idea of the collection. Events such as a fashion show or an exclusive exhibition opened up new perspectives on CARTIER’s prominent fauna by staging unexpected encounters.
As part of this high-profile launch event, we were responsible for the entire technical implementation on behalf of the agency UNTITLED PROJECT GMBH and in coordination with our sister company Habegger Austria.
A 15-day launch event is quite the exception in our day-to-day work – which is why the associated challenges were also unusual. In particular, the very short set-up and dismantling times between the individual events could only be mastered thanks to the well-organized efforts, speed and precision of our team.
Photos: CARTIER | Saï Production – Stéphane Aït Ouarab | Gisela Schober