Gucci 100

GUCCI CIRCOLO BERLIN

A SPACE WHERE PEOPLE CAN GATHER TO ENJOY AN IMMERSIVE EXPERIENCE AND DISCOVER THE HOUSE CODES

Gucci’s creative energy is finding expression in the Gucci Circolo Berlin: a temporary space in the heart of Berlin where people can gather to enjoy an immersive experience and discover the House collections and codes.

Located in a historic building on the panoramic Landwehr Canal in Berlin-Kreuzberg, Gucci Circolo Berlin is an experiential space to be explored as a narrative journey through the various chapters of the Aria collection, designed by Alessandro Michele and presented in April 2021.

The journey begins with „Gucci 100“ and ends with the presentation of „The Hacker Project“ through a succession of settings that reflect and enhance the uniqueness of the Maison’s aesthetic.

On a Journay

On their journey through the Gucci Circolo Berlin, visitors have the chance to walk down the runway of the Aria fashion show, recreated at the entrance.

. The adventure continues in the Listening Lounge, celebrating Gucci’s long-standing connection with music. Here, surrounded by displays packed with vinyls, guests can embark on a sound journey inspired by the songs of some of the friends of the House, including Harry Styles, Sir Elton John, Florence Welch, Achille Lauro, and many others.

The Listening Lounge also offers the opportunity to download a playlist compiled to mark Gucci’s centenary. In the photo booth next to the Listening Lounge, visitors can have their photo taken with visual effects inspired by the patterns of the Gucci 100 collection.

At the end of the journey, guests can relax in the café area on Gucci Décor chairs, surrounded by precious floral arrangements.

The store

Gucci Circolo Berlin features a full calendar of events until the beginning of December. It is housed in a historic building, now owned by Christian Boros, and home to his communications agency BOROS, the BOROS Foundation for contemporary art and the international art book publisher DISTANZ. Originally built in 1878 as the first sewage pumping station of Berlin, the building was formerly used by the senate as a lapidarium, a place for the storage and preservation of old stone monuments.

Adresse: Hallesches Ufer 78, 10963 Berlin

Copyright Fotos: Thomas Meyer, Gucci