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Redesign of Dyson flagship stores in New York, San Francisco and Toronto


Work hand-in-hand with Dyson to launch a fleet of flagship stores across North America that echoes the brand’s reputation for unparalleled quality and innovative nature.


With a goal of elevating the consumer journey, we focused our efforts on value-engineering and fabricating over 100 fixed-furniture elements with premium technology solutions — an approach that delivered an educational and experiential showcase of Dyson’s offerings. Also taking the lead on communication and coordination between a battalion of architects, general contractors, electricians, and a myriad of other vendors, we ensured the visual message behind each of the four installations was cohesive and on-brand.


Sir James Dyson lauded the Fifth Avenue store in New York for a “museum-like quality and flawless execution,” and that it “elevated the standard level of execution for the company.” The Toronto location achieved a monumental 100% sell-through of all beauty products on its first day of operation.

\ Photos: Dyson \
Brand Experience | Umgestaltung der Dyson Flagship-Stores in New York, San Francisco und Toronto
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satis&fy creates authentic stores and room concepts that bring the identity and image of your brand to life – visually and emotionally. To trigger something in their customers and invite them to look. Concept, form and color become one functional unit. Our experience from hundreds of exciting and successful projects helps us to achieve this.

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